In today’s digital world, your online presence is your storefront window, but are you truly attracting customers and converting them into sales?
As a small business owner, you might find it challenging to see a clear return on your digital efforts.
Imagine transforming your online presence into a powerful tool that consistently brings in more customers and boosts your sales.
How could this happen for you? Suppose you were given a clear, actionable roadmap that guides your online efforts, maximizes your return on investment (ROI), and helps you achieve real, measurable results. That’s the power of a Strategic Marketing Optimisation Plan
Here’s how you can unlock the full potential of your digital presence with a data-driven approach designed to increase sales and drive results. Let us guide you through the steps to achieve this transformation.
You probably already know this, but at the risk of stating the obvious, Digital Marketing is not something you have as a pet. It’s more of a farm dog. It needs to be looked after, but it has a specific purpose.
That purpose, if you are in business, is usually to increase the profits of the business. Non-profit organisations can have different purposes to their marketing, but there is a clear purpose.
When you are clear about the purpose, the other things to consider become clearer, too. Things like “who is your ideal customer?” and, “how do you reach them?”
Digital marketing (DM) is simply online and internet marketing using digital tools, but there are now many tools in the digital marketing toolbox, and usually, only some of these tools are right for any given situation.
That’s where a Strategic Marketing Optimisation Plan comes in. With a StratMOP, you will have a roadmap which shows you which 2 or 3 areas of DM to focus on, and which to ignore for the moment. When you know what to ignore, life becomes simpler!
A StratMOP gives you clarity, so you don’t try to do too much at once.
If your campaign is trying to simultaneously tackle Google, Bing, Facebook, SEO, email, Instagram and LinkedIn it will lack focus and not deliver a good return on investment (ROI) for the time or the money.
A Strategic Marketing Optimisation Plan from Clarinet comprises 4 distinct phases:
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- In depth discussion with you about your business and your current and intended customer base, so we can truly understand what your business is and what you want from it.
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- Analyses of your existing online assets such as website, Facebook page, Google Adwords account.
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- Compiling a report
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- Presenting the report and plan and discussing it with you.